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Sales & Marketing Workshop
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Sales & Marketing Workshop

Increase sales, productivity and profitability at this educational workshop designed to help you develop your own strategic sales & marketing plan! Knowledgeable speakers will share proven techniques and best practices covering a range of aluminum extrusion-related sales and marketing issues.

10/17/2017 to 10/18/2017
Where: Hilton Rosemont/Chicago O'Hare Hotel
5500 N. River Road
Rosemont, Illinois  60018
United States
Contact: Lisse Jurcenko

Online registration is closed.
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AEC Sales & Marketing Workshop


Back by popular demand, the AEC Sales & Marketing Workshop is a two-day event that will provide your sales and marketing team with practical, industry-focused data and information with topics designed to increase sales, productivity and profitability.

From extrusion market information and sales & marketing strategizing to marketing your brand, the Sales & Marketing Workshop program is focused specifically on the tools, benchmarking and industry intelligence you need to succeed.

Program Outline


The first day of the workshop is an intensive industry-focused seminar developed to help you understand the markets, become strategic and improve profitability.

Session I: Extrusion Markets will cover the current dynamics in the aluminum and aluminum extrusion markets

Session II: Market Strategies will outline how to develop a strategic offering for the markets and customers you serve

Session III: Account Strategies will provide guidance on customer segmentation, customer service best practices and improving profitability


The second day features a sales training program from author and sales consultant Jeffrey Fox, founder of Fox & Company, a management consulting firm. He has written best-selling books and regularly speaks to organizations and company sales forces on how to "dollarize" their value proposition to overcome price objection and shorten the sales cycle.

This invaluable event is NOT intended to tell you how to sell aluminum extrusions. Instead, this Business Excellence program is designed to equip you and your business with the tools needed to develop your very own strategic sales and marketing program. The content of this program will be reviewed by AEC counsel and fully vetted to meet the most rigorous antitrust standards.

Plan to bring your sales team to take advantage of the wealth of knowledge offered at this important workshop! Your entire team will get an intensive education on tactics, methods and strategies to improve profitability and sales—and the information is focused on the unique characteristics of the aluminum extrusion industry. Make the most of the opportunity by combining the workshop with your team sales meetings before or after the event!

Save money with early and team registration discounts! Register by September 25, 2017 to save $100 per person; then, save an additional $50 per person with the Team Discount when you register two or more representatives at the same time.



Hotel Reservations

A block of rooms is being reserved at the special rate of $189/night. The Aluminum Extruders Council Group Rate is available in limited quantity until the group room block is full or until the Cutoff Date for room reservations passes on Monday, September 25, whichever comes first.

Hilton Rosemont/Chicago O'Hare
5550 N. River Road
Rosemont, Illinois 60018
Phone Number: 847-928-6176
Online reservations >>

If calling to reserve your room, be sure to mention AEC Sales & Marketing Workshop to get the special rate.

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