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News & Press: Industry News

Super Bowl ditches plastic for easier-to-recycle aluminum cups

Friday, February 7, 2020   (0 Comments)
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Aluminum cups featured at Super Bowl LIVInfinitely recyclable aluminum was prominently featured during the Super Bowl recently. In an agreement between Centerplate, Ball Corporation and Bud Light, Miami's Hard Rock Stadium replaced plastic cups with 50,000 of the 20-ounce cups in the clubs, suites and general concourse areas of the stadium. After the game, the cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami college football games, international soccer matches, concerts and all other events that take place at the global entertainment destination. Hard Rock Stadium became the first professional football arena to feature the aluminum cups at scale when it debuted them during the Miami Dolphins' final home game of the season in December.

The aluminum cups will eliminate more than 500,000 plastic cups annually from the Hard Rock Stadium's supply chain.

"We're excited to be working with like-minded partners to put sustainable solutions in the hands of football fans on this amazing stage," said Adam Warrington, Vice President of Better World at Anheuser-Busch. "Bud Light has a storied history of celebrating NFL moments and we hope this will be the first of many occasions they can enjoy it from an infinitely recyclable cup."

Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated experience. It also can be customized with logos and graphics, as it was for Super Bowl LIV.