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Join us at the Sales & Marketing Workshop

Early registration discount and hotel reservation deadlines extended to Friday, September 29!

Act now!

Back by popular demand, the AEC Sales & Marketing Workshop is an AEC members-only two-day event that will provide your sales and marketing team with practical, industry-focused data and information on topics designed to increase sales, productivity and profitability.

From extrusion market information and sales & marketing strategizing to marketing your brand, the Sales & Marketing Workshop program is focused specifically on the tools, benchmarking and industry intelligence you need to succeed.

The Program

Day One
The first day of the Workshop is an intensive industry-focused seminar developed to help you understand the markets, become strategic and improve your profitability.

Session I: Extrusion Markets will cover the current dynamics in the aluminum and aluminum extrusion markets.

Session II: Market Strategies will outline how to develop a strategic offering for the markets and customers you serve.

Session III: Account Strategies will provide guidance on customer segmentation, customer service best practices and improving profitability.

Day Two
The second day features a sales training program from author and sales consultant Jeff Fox founder of Fox & Company, a management consulting firm. He has written 12 international best-selling books, and regularly speaks to organizations and company sales forces on how to “dollarize” their value proposition to overcome the price objection and shorten the sales cycle.

Note: This invaluable workshop is NOT intended to tell you how to sell aluminum extrusions. Instead this Business Excellence program is designed to equip you and your business with the tools needed to develop your very own strategic sales and marketing program. The content of this program will be reviewed by AEC counsel and fully vetted to meet the most rigorous antitrust standards.

Who Should Attend?

  • All those associated with the selling or marketing process should attend this valuable event, including:

      - Sales and marketing leaders
      - Business leaders
      - Key account managers
      - Leaders of small- and medium-sized extruders.

Bring Your Team and $ave!

Bring your sales team to take full advantage of the knowledge and benchmarking presented at this workshop. Then, make the most of the opportunity by combining the workshop with your team sales meetings before or after the event!

Save money with early and team registration discounts! Register by September 25, 2017 to save $100 per person; then, save an additional $50 per person with the Team Discount when you register two or more representatives at the same time. See registration info for details.


Download the registration brochure >>