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Sales & Marketing Workshop Presentations

Thank you for attending the Sales & Marketing Workshop in Rosemont, Illinois. The following presentations have been made available to download* from the speakers.

* Download links updated regularly as presentation materials are delivered.

 

Tuesday, October 17

 

SESSION I: EXTRUSION MARKETS

 

Extrusion Overview

Lynn Brown, Consulting Collaborative

Fair Trade Update

Jeff Henderson, AEC

 

Aluminum Producers Industry Update

Matt Aboud, Hydro Aluminum

 

SESSION II: MARKET STRATEGIES

 

Marketing Your Brand

Bob Convery, Matalco Inc.

 

Sustainability

Matthew Castle, Alcoa Inc.

 

SESSION III: ACCOUNT STRATEGIES

 

Customer Strategies - From Value Leakers to Profitability

Jason Naff, Foy Inc.

 

Customer Segmentation - Looking for Patterns in the Chaos

Jeff Henderson, AEC

 

Wednesday, October 18

Sales Training Program: How to be a Rainmaker

Jeffrey Fox, Fox & Company